A selection of work I've done over the past few years as a Creative Director.
Xbox One X – World Premiere Trailer
Role: Creative Director
Produced at: Blind
Client: Microsoft Xbox
Agency: Ayzenberg
Awards & Honors
Youtube 3rd Most Watched Ad in June (9.6 Million Views)
Xbox Game Pass – E3 2018
Role: Creative Director
Produced at: Blind
Client: Microsoft Xbox
Agency: Ayzenberg
The American Meme – Animation
Role: Creative Director
Produced at: Blind
Client: Bert Marcus Productions
Press
Tribeca 2018 Film Festival
TimeOut – Best Tribeca Film Festival 2018 movies
Rotten Tomatoes
Generation No-Code, a documentary series directed by Matthew Encina.
Role: Director & Writer
Client: Webflow
Production Company: Victory
Xbox One S Reveal
Role: Director, Creative Director, Designer
Produced at: Blind
Client: Microsoft Xbox
Agency: Ayzenberg
Awards & Honors
Youtube 3rd Most Watched Ad in June (9.5 Million Views)
Coldplay’s “Ink” is an interactive story about a lost traveler who journeys to the ends of the world in hopes of finding his lost love. Viewers explore beautifully animated environments by making real-time choices throughout the video. With each choice, the viewer alters the outcome of the narrative and their individual experience.
With the team at Blind, I directed, wrote, and animated this visual spectacle for Coldplay’s fourth single taken from their worldwide number one album, “Ghost Stories.” Blind collaborated with interactive specialists Interlude, to create this unique musical journey.
Watch the fully interactive experience on Eko.
Role: Director, Creative Director
Produced at: Blind
Client: Coldplay
Awards & Honors
Webby Award Winner – Online Video: Music
Webby Award Winner – Online Video: Best Use of Interactive Video
People's Voice Winner – Online Video: Animation
67th Emmy Awards Nomination for Creative Achievement in Interactive Media – Original Interactive Program
Press
“Roses Are Dead”
A design series by Matthew Encina exploring the themes of life, love, and death.
The entire 3D project was built in Cinema 4D, rendered with Octane, and composited in Photoshop.
Role: Creative Director, Art Director, Designer
Role: Director, Creative Director, Designer, Animator
Produced at: Blind
Client: Microsoft Xbox
Agency: Ayzenberg
Oculus “Step Into Rift” Brand Anthem
Role: Creative Director
Client: Oculus / Meta
Agency: Spacecamp
Awards & Honors
Golden Trailer Award. MOST INNOVATIVE ADVERTISING FOR A BRAND / PRODUCT
Premium Audio Meets Your Personal Assistant
Role: Director, Creative Director
Produced at: Blind
Client: Microsoft Windows
Agency: Ayzenberg
This how to video re-imagines Ancestry.com as an encompassing experience that allows users to discover more about themselves.
Having worked together on several spots in the past, the team at Ancestry.com reached out to Blind to develop their new 2013 TV Campaign. Our task was to help them craft an effective visual language –evolving and elevating their already rich brand– to help Ancestry.com tell their stories through design and animation.
Being involved so early in the process allowed for our team to have an open and productive creative dialogue with the folks at Ancestry.com. We were able to explore various possibilities, until together; we came up with an aesthetic solution that addressed their communication objectives.
Role: Creative Director, Designer
Produced at: Blind
Client: Ancestry.com
A montage of the animation I directed for PlayStation®’s augmented reality experience, Wonderbook: Book of Spells.
Blind teamed up with Sony Computer Entertainment (SCE) London Studio to develop and animate the visual language of the “conundrums” that appear at the end of each chapter of the game.
CONCEPT
As the narrator – Miranda Goshawk – reads the conundrums, text from the pages emerge out of the book to illustrate her stories.
Full article and Behind the scenes here.
Role: Director
Produced at: Blind
Client: Sony Computer Entertainment Europe / Pottermore
Honors/Awards/Publications:
34th Telly Award Winner Bronze (2013)
Bronze AEAF Award for Game Cinematics (2013)
Featured in Ppaper issue 135 (2013)
Xbox One “Greatest Games” Holiday TV Commercial.
Role: Creative Director, Editor, Designer, Animator
Produced at: Blind
Client: Microsoft Xbox
Agency: Ayzenberg
Awards & Honors
Featured in Advertising Age/ Creativity
Who said it was wrong to play with your food?
Working with my team over at Blind, I directed a playful spot for Ziploc’s Back to School campaign through Energy BBDO. Titled “Origami,” the challenge was to use a stop-motion aesthetic while retaining the idea that Ziploc Bags keep food fresh.
With so many approaches available, from traditional stop-motion to fully computer-generated imagery, we had to determine what would give our clients the look they were after, without compromising the amount of control we needed.
We started by building a few practical elements to determine the look and feel of how we built each set piece as well as what kinds of movement were appropriate to maintain the visual language of stop-motion animation. In the end, we created a solution utilizing 3d techniques to mimic traditional stop-motion animation while conveying “freshness” in a fun and quirky way.
Blind was also invited to create a unique end tag for a related campaign. In this case, we were given open creative to pack as much fun-filled school related animation into eight seconds. The result was a chalkboard inspired narrative reminiscent of classroom daydream doodles.
Role: Director
Produced at Blind
Client: SC Johnson/Energy BBDO
PLAYING IT FORWARD is a unique web series that focuses on preserving music education in schools by raising money and awareness through spontaneous street concerts featuring music superstars.
To capture the grassroots spirit of the show, we created a thorough branding package around the concept of “the cycle of good.” Uniting artists and the community together, PLAYING IT FORWARD builds a positive cycle of giving back to music education and arts in a very unexpected way.
I lead the team at Blind to develop the brand identity system and guidelines including: logo design, typography, color palette, art direction of photography, print and web applications, and a comprehensive online-broadcast package.
Role: Creative Director, Designer
Produced at Blind
Client: Sony Pictures Television, Crackle
Role: Director, Creative Director, Animator
Produced at: Blind
Client: Microsoft Xbox
Agency: Ayzenberg
Awards & Honors
CLIO Keyart Awards: GOLD– Games: CGI trailer. SILVER– Games: Audio/Visual Technique
BRONZE – AEAF Awards for Game Cinematics
In this dramatic spot for Quantum Finish, the Shine and Protect Orb goes head-to-head with an evil dragon’s corrosive breath to defend your precious glassware from clouding and scratches.
Role: Creative Director
Produced at: Blind
Agency: Havas Worldwide
Client: Reckitt Benckiser Group
Journey Into the Paper-Craft World of Travelers Insurance.
Travelers gets the tactile paper treatment in this new campaign promoting their auto insurance offers. In this set of spots, we follow a car through a transforming paper landscape, highlighting just how Travelers auto policies can benefit you.
Role: Creative Director
Produced at: Blind
Agency: Digitas LBi
Client: Travelers Insurance
PSA for Target's “I Will” Campaign, encouraging parents to read to their children.
Role: Designer, Animator
Produced at Motion Theory
Client: Target
An animated promo to depict the multiple personalities of Tara Gregson, the main character of the show.
Role: Designer, Animator
Produced at Blind
Client: Showtime Networks
Which One Are You? Pitch frames for Adidas "Predator or Prey" spot for the 2014 World Cup Finals.
We push into illustrative black and white silhouettes to reveal predators and their prey juxtaposed against images of the final two teams in the 2014 World Cup.
Role: Designer
Produced at: Blind
Client: Adidas
Making Data Visible
I'm so excited to be a part of Qumulo’s official launch, a revolutionary approach to data storage and management. With my crew at Blind, we created a futuristic and elegant video that unveiled the product to the public for the first time.
Role: Creative Director, Animator, Designer
Produced at: Blind
Client: Qumulo, Inc.
Pitch for DirecTV's iPad App
The DirecTV iPad app is a revolutionary tool that transforms your entertainment experience into an immersive world of interactivity – all with the touch of a finger. In this concept, the app takes the form of a floating cube, composed of limitless, expandable drawers. A pair of guiding hands takes us through the spot, rotating the cube and sliding open innumerable drawers.
Role: Director, Designer
Produced at Blind
Client: DirecTV
Teaming up with Eclipse Advertising and the ESA, I directed an animated PSA for parents on how to use the ESRB Ratings System for their kids.
Role: Director
Produced at Blind
Client: ESA/Eclipse Advertising
Honors/Awards/Publications:
Featured on various video game blogs including Kotaku and Polygon.
Working directly with the team at Mophie, I created this product launch video for their innovative storage and battery boosting accessory, Space Pack. This made its grand debut at CES 2014.
Role: Creative Director, Designer, Animator
Produced at Blind
Client: Mophie
Promotional spot for American Airlines at the 2010 World Expo. Screened at the USA Pavilion.
Role: Designer, Animator
Produced at Blind
Client: American Airlines / TM Advertising
What does it feel like to instantly win $1 million dollars?
We teamed up with Cactus to create two :15 second spots for the Colorado Lottery. The challenge: capture the feeling of intense anticipation.
“Pulse,” a live-action driven spot, put the viewer in the shoes of a hopeful player. Armed with a RED Epic and macro lens, we captured all the extreme scratcher action in slow-motion on our stage.
“Butterflies,” is a visual analogy of the idiom, butterflies in your stomach. Using projection mapping techniques and C4D’s Mograph, we were able to create a flurry of animated butterflies swarming the screen.
Role: Director, Creative Director
Produced at: Blind
Client: Colorado Lottery
Agency: Cactus
Promotional spot for Discovery Channel's "Worst Case Scenario."
Role: Art Director, Animator
Produced at Blind
Client: Discovery Channel
Commercial spots for Honda's 2010 Happy Honda Days Campaign.
Role: Compositor
Produced at Buck
Client: RPA / Honda
Animated portraits for Intel's IDF 2010 conference.
Role: Lead Designer, 3D Animator
Produced at Motion Theory
Client: Intel
Your World, a Shinier Place. Working with the good folks over at Euro RSCG London, I directed a full CG narrative as part of a new campaign for Quantum Finish. “Shine Harvest,” is the journey of a magical tablet that guides us through an enchanted diamond forest. Harvesting the shine from the diamonds, the tablet returns sparkling brilliance and clarity to spotted glassware and cutlery.
Role: Director
Produced at Blind
Client: Reckitt Benckiser Group / Euro RSCG
Pitch styleframes created for a Cervarix commercial.
Role: Designer
Produced at Blind
Client: Cervarix
Pitch styleframes created for 2009 Fuel TV rebrand.
Role: Designer
Produced at Shilo
Client: Fuel TV
Commercial spot for XM Radio.
Role: Animator
Produced at Nanospore / Blacklist
Client: XM Radio
Key art designed for Cinematic Orchestra's “Lilac Wine” music video.
Role: Designer
Produced at Blind
Client: Dr. Martens / Exposure USA
Awards:
63rd Creative Arts Primetime Emmy Award: Individual Achievement in Art Direction
London International Award: Gold
Red Stick International Animation Festival: Gold + Baton D'or
Type Directors Club (TDC57)
Pixie 2012: Platinum
The conversation about immigration in America is confusing and scary. The debate is so heated, and the solutions so masked, that most of us whose lives are affected by the issue, simply turn away.
Working with Academy award-winning director Director Davis Guggenheim (An Inconvenient Truth, Waiting for Superman), and The Dream is Now, Blind created an animated short that is both confronting and humorous, to draw people back into the conversation.
Featuring the voice talents of Joseph Gordon-Levitt (500 days of Summer, Inception) and Chandler Riggs (The Walking Dead), we follow the story of a young boy who follows the path of the "American Dream" only to have his world is thrown out of control when he learns the truth about citizenship, and the fate of millions of undocumented youth.
The film sheds light on the undocumented youth affected by a broken immigration system, but also highlights the benefits if congress would pass reform– granting citizenship for those who truly deserve it.
This has been the most rewarding and fulfilling project I've worked on to date. Not only from a creative standpoint, but from an ethical one as well. It's not very often that you get to create animation for such a good cause, and have it be part of a larger social movement.
Role: Creative Director, Animator
Produced at: Blind
Client: The Dream is Now
