Coldplay “Ink” is an interactive music video where viewers make real-time choices that shape the path and outcome of an animated story.
It was one of the first interactive music videos of its kind, a first for Coldplay, and a first for me. With the team at Blind and interactive specialists Interlude, I directed an experience that combined music, animation, and emerging technology without losing the emotional center of the song.
The project pushed me to learn a new medium and use technology in service of a more unique storytelling experience.
Role: Director, Creative Director
Studio: Blind
Client: Coldplay
Awards:
Webby Award Winner – Online Video: Music, Webby Award Winner – Best Use of Interactive Video, People’s Voice Winner – Online Video: Animation
67th Emmy Awards nomination for Creative Achievement in Interactive Media – Original Interactive Program
Press:
Fast Company, Pitchfork, Rolling Stone, MTV News, The Wall Street Journal, Stash, Billboard, Stereogum, DIY Magazine, Little Black Book, Mic
The interactive music video is no longer available, but you can watch the trailer here
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