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Xbox “Characters That Matter”
As a follow up to the E3 “Jump Ahead” film and the “Greatest Games” TV Commercial we created with Ayzenberg and Xbox last year, we’re back at it with “Characters That Matter,” for E3 2016. This animated film introduces a new lineup of characters and stories exclusive to Xbox in 2016.
Evolving the Campaign
The challenge was to create the next iteration in the film series that passed the torch from Xbox’s most recognizable characters onto the next generation of heroes. To introduce this new lineup into the Xbox universe, we took the familiar “double exposure” visual aesthetic we developed for the previous films, and created a whole new way to move through it.
Using continuous camera moves and seamless transitions, the film flies through the vignettes of each character – revealing the rich worlds that they come from, and shed light on the stories that make them characters that matter.
Image: This early storyboard sequence mapped out the action, camera moves, transitions, and colors of each key scene. The goal was to make each game stand out on their own, while finding a dynamic way to weave all of the stories together.
