How to understand the creative brief. In this video I break down down the 3 things you must do before you pitch. So you waste less time guessing what the client wants, and more time focused on designing the things that matter.
Before You Design Anything
Understanding the creative brief. Blind creative director, @MatthewEncina breaks down the 3 things he does before the pitch process. So you waste less time guessing what the client wants, and more time focused on designing the things that matter. Increasing your pitch win rate. _ 00:45 - Define the Goal.