When you come up with an idea, how do you know if it’s a good one? Is it an idea worth pursuing, or is it a dud to be filed in the trash?
As designers, we face this challenge on every project. We fear going into presentations, because the ideas we gave birth to will face judgement. Somedays you feel like you’ve found a diamond in the rough. “I am a genius!” While other days, your ideas feel like garbage. “Why can’t I figure this out?”
How to understand the creative brief. In this video I break down down the 3 things you must do before you pitch. So you waste less time guessing what the client wants, and more time focused on designing the things that matter.
The beginning of any design process should start like a good game of 20 Questions. Every question you ask should cut the possibilities in half, until you have a narrow target to hit. But if you’re making a guess 3 questions into this process, chances are you’re probably going to miss the mark, every time.
Read the full article on Medium.
