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MATTHEW ENCINA

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How do you Know if Your Idea Sucks?

When you come up with an idea, how do you know if it’s a good one? Is it an idea worth pursuing, or is it a dud to be filed in the trash?

As designers, we face this challenge on every project. We fear going into presentations, because the ideas we gave birth to will face judgement. Somedays you feel like you’ve found a diamond in the rough. “I am a genius!” While other days, your ideas feel like garbage. “Why can’t I figure this out?”

Read the article on Medium.

tags: design, idea, concepts, design thinking, the pitch kit
categories: Articles
Monday 12.19.16
Posted by Matthew Encina
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