• Hello
  • WORK
  • ABOUT
  • SPEAKING
  • CONTACT
  • RESOURCES

MATTHEW ENCINA

  • Hello
  • WORK
  • ABOUT
  • SPEAKING
  • CONTACT
  • RESOURCES

What Made me a Better Designer in 2016

Three things I learned which helped me become a more confident and valuable designer.

1. Questions are More Powerful than Answers
2. Just Do it. Seriously. Done is Better Than Perfect.
3. Mastery Comes Through Teaching Others

Read my breakdown of each in my Medium Article.

tags: Career, design
categories: Articles, Content
Wednesday 12.21.16
Posted by Matthew Encina
 

How do you Know if Your Idea Sucks?

When you come up with an idea, how do you know if it’s a good one? Is it an idea worth pursuing, or is it a dud to be filed in the trash?

As designers, we face this challenge on every project. We fear going into presentations, because the ideas we gave birth to will face judgement. Somedays you feel like you’ve found a diamond in the rough. “I am a genius!” While other days, your ideas feel like garbage. “Why can’t I figure this out?”

Read the article on Medium.

tags: design, idea, concepts, design thinking, the pitch kit
categories: Articles
Monday 12.19.16
Posted by Matthew Encina
 

What you Won’t Learn in Design School

What you Won’t Learn in Design School. The core skills you’ll need if you want to move up.

Read more

tags: creative direction, leadership, art direction, design
categories: Articles
Tuesday 11.01.16
Posted by Matthew Encina
 

Maximize Your Freelance Career

Maximize Your Freelance Career. Accelerate your learning and increase your flow of jobs. In my latest article on Medium, I talk about my top tips for those of you freelancing and hustling. 

Curious, what tips would you offer to other freelancers?

tags: Career, Advice, freelance, tips
categories: Articles, Content
Thursday 07.21.16
Posted by Matthew Encina
 

How to Achieve Design Clarity: Listen

The beginning of any design process should start like a good game of 20 Questions. Every question you ask should cut the possibilities in half, until you have a narrow target to hit. But if you’re making a guess 3 questions into this process, chances are you’re probably going to miss the mark, every time.

Read the full article on Medium.

tags: design, ux, design thinking, listen
categories: Articles
Thursday 05.05.16
Posted by Matthew Encina
 

Your Hobbies, An Untapped Network

Hands down, the most common advice I hear when it comes to business: Do what you love, and the money will follow. But what if you love to do a lot of things?

Until recently, I didn’t realize the value of my personal, untapped network. I’ve always separated my personal life from professional one. I love to dance, rock climb, train in MMA, and take photos. I don’t think there’s a career that includes all of that (if so inbox me, we need to chat).

I grew up in the competitive b-boy (break) dance scene, and have travelled the world, meeting amazing individuals who love what they do. To me, these people would always be dancers, and I categorized them as such. In my mind, they simply weren’t affiliated with what has now become my career as a creative director in the advertising and content creation world.

I never thought of reaching out to them regarding professional issues; they’re just dancers, right?

Now, years past my athletic prime (unadmittedly), through social media I’ve followed the personal growth of my former dance colleagues. It has been impressive to see where some people have ended up and what they’ve accomplished– small business owners, Fortune 500 Execs, and in many cases, creative like me (not surprising I guess).

Caveat: By nature, I’m not the most social bee when it comes to networking.

Within a few degrees of separation, I began to reach out and connect with other former and current dancers on a professional level. The beautiful thing was the leg work was done for me– already sharing a common interest upon which to bond, or at the very least, start a quick conversation. We knew the same people, we’re inspired by the same things, and we have an irrational love for dancing that other people would never understand.

With barriers lowered and a relaxed conversational setting, it’s been incredibly easy to generate new leads, ask for professional advice, or find new candidates to hire. All of these channels felt narrow to me in the past. This has worked so well for me because it allows me to stay authentic and comfortable to who I am– no need for a salesy facade.

We’re all just regular people who have different interests in life. We make friends in niche hobby communities– people you like and trust, which also happen to beessential building blocks of forging great business relationships.

You’d be surprised what your sparring partners or your gym buddies do for a living. Tap into those wells; they can run deep. And if you haven’t already, find a hobby,even if it is spinning on your head.

Do what you love, build meaningful relationships, and eventually the money will follow.

 

---------

About: Matthew Encina is an award-winning Creative Director & Content Creator at Blind. (He also loves to dance, rock climb, train in MMA, and shoot photos).

Follow me everywhere @matthewencina

 

Originally posted on Linkedin

tags: linkedin, hobbies, bboy, dance
categories: Articles
Tuesday 08.19.14
Posted by Matthew Encina
Comments: 1
 

All content © 2006-Current Matthew Encina and respective copyright holders.